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Museums are benefitting from the decline of long-form print journalism according to Design Museum director Deyan Sudjic, who spoke to Dezeen's Marcus Fairs in this talk we filmed for Molteni&C. Talking the Dezeen editor-in-chief at Molteni&C's flagship London store during London Design Festival last month, Sudjic reflected on the recent spate of prominent design journalists choosing to leave traditional journalism to work at museums. "There's a generation of journalists your age who have moved out of magazines and into museums," he says to Fairs in the movie. Sudjic references Disegno editor Johanna Agerman Ross's recent move to London's V&A museum to work as a curator alongside fellow former journalist Kieran Long, who joined the V&A in 2012. Before launching Dezeen in 2006, Fairs was founding editor of Icon magazine, which Agerman Ross and Long both previously worked at. Other prominent design journalists who worked at the magazine include Justin McGuirk and Christopher Turner, who are now chief curator at the Design Museum and director of the London Design Biennale respectively. "I think I'm the only senior person from the original Icon team who is still in journalism," Fairs observes. "Is there an economic reason for that? Is it that people can't make a living in media anymore?" Museums do not pay better than magazines, says Sudjic, because "smart people like working in them". However, he suggests the reason for the shift is an economic one. "Maybe it's because the resources are fading in print journalism to actually give people the chance to explore subjects in a measured way," he says, observing that while the fast-paced nature of online journalism is beneficial for breaking news, it often doesn't offer as much space for reflection. "The instantaneity [of online journalism] is all very well for reporting the next big thing, but it's not necessarily the best thing to reflect on what some of these wonderful things might do, or these not-so-wonderful things," Sudjic continues. "That's what long-form journalism could once do and maybe now the way that museums operate is beginning to move into some of this territory." Read more on Dezeen: http://www.dezeen.com/2016/10/19/vide... Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh