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Hooked by @nirandfar shows how apps are engineered to train your behaviour and keep you hooked. This video takes that same behaviour formula and flips it, so you can get your attention and focus back from your phone. I break down the BMAT model (Behaviour = Motivation x Ability x Trigger) and show how social media and app developers use it to keep you scrolling: Motivation: instant gratification on tap Ability: zero friction, bright icons, one-tap access Triggers: endless notifications and internal urges like boredom Then we reverse engineer each part so your phone works for you, not against you: How to kill motivation to scroll using grayscale How to make mindless scrolling harder with barriers and app deletions How to shut down external triggers by fixing notifications How to retrain internal triggers and upgrade your identity from dopamine victim to dopamine warrior If you’re a founder or high performer who “lives” on their phone, this isn’t about going off-grid. It’s about using one of the most powerful tools ever created like a tool, not like a slot machine on steroids. If you want help applying this to your own phone and workday, you can book a free 15‑minute Dopamine Audit call here: https://dlbwar.com/ We’ll map your current phone habits, strip out the worst dopamine hooks, and build a simple 7‑day plan to get your focus back.