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Rachel Gogel (she/her) is an independent creative executive and queer advocate who founded her SF-based consultancy in 2020. Her career spans the evolution of digital design, leading major initiatives for The New York Times, Airbnb, and Meta, alongside women-founded ventures like Chicken & Egg Films and Acora. Working with global organisations in a fractional capacity, she explores the intersection of design, culture, and technology. Beyond consulting, she teaches Career Design Lab for DMBA students at California College of the Arts and previously served as AIGA SF’s Women in Leadership & Design chair. A champion for marginalised voices, she addresses gender-based disparities in design through speaking engagements and published writing. Her work has earned recognition on Inc. and Forbes’ “30 under 30” lists and a 2022 Webby nomination for Departures. Talk Synopsis As creative professionals continue to question their relationship with work, Rachel illuminates the transformative potential of fractional design leadership. Unlike traditional freelancing, this emerging model enables seasoned practitioners to drive strategic impact across multiple organisations while designing careers on their own terms. Discover how this movement is reshaping our industry, proving there are many paths to “success” beyond conventional corporate structures. Workshop Synopsis Whether you’re an experienced designer ready to break free from outdated work models ora hiring manager seeking flexible executive talent, this workshop demystifies the world of fractional leadership. Rachel will unpack practical strategies for creating mutually beneficial partnerships—where companies gain top-tier thinking and creative leaders maintain independence. Learn how to design a system that supports individual agency and explore new opportunities for meaningful collaboration and experimentation. Catch Rachel at TDC Australia 2025 The Design Conference is a wonderfully confronting experience for creatives. Bring your hopes, dreams, and ambitions on an uncommon journey into creativity, culture, and leadership. Connect to a deepened sense of self while gently expanding your mind and circle. The Design Conference Brisbane Powerhouse June 18—20 2025 Stream or Attend Fewer Than 10 Seats Remain: www.thedesignconference.com.au Special Thanks: The Brand Identity • Ovolo The Valley