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In this special episode, I pay tribute to my friend and industry icon, Jim "The Alpha Dawg" Ziegler. If you’ve been in the car business for more than five minutes, you probably know his name—or at the very least, you’ve heard his unmistakable voice calling it like it is. Jim was one of a kind, and his impact on the industry, and on me personally, is something I won’t soon forget. And because his words still carry weight today, I’m including a full replay of our last conversation on the podcast—a conversation that remains one of the most downloaded and listened-to episodes in The Dealer Playbook’s history. Jim Ziegler left behind a legacy that stretches far beyond the automotive industry. His influence, his mentorship(because let’s be honest, Jim wasn’t afraid to say what needed to be said) and all that contributed to making this industry better. Thank you, Jim. *EPISODE CHAPTERS* 00:00 Introduction and Tribute to Jim Ziegler 02:39 First Encounter with Jim Ziegler 05:32 Building a Relationship with Jim 09:25 Jim's Legacy and Impact 11:22 Memorable Moments with Jim 14:00 Final Conversations and Reflections 16:50 Replaying the Last Podcast with Jim 18:35 Jim's Insights on F&I Management 19:22 The Consumer Counseling Interview 22:05 Maintaining Control in F&I 32:58 Improving Dealership Processes 39:43 Conclusion and Farewell ❤️ Help support the show! Click subscribe and turn 🔔 on notifications! 🎧 Subscribe on Apple: https://dpb.fm/apple 🔊 Subscribe on Spotify: https://dpb.fm/spotify 🔗 All our links: https://dpb.fm/play