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What if one of the biggest barriers to escaping abuse or entering mental health treatment wasn’t money, fear, or access? In this live episode of The Disruption Lab, we sit down with the co-founders of Besty BnB, a fast-growing social impact startup that’s tackling one of the most overlooked barriers in domestic violence, behavioral health, substance use recovery, and houselessness: pet ownership during crisis. Here’s the staggering truth: Up to 50% of domestic violence survivors who call a hotline hang up when they learn they can’t bring their pet. And it doesn’t stop there. Across mental health services, substance use treatment programs, veterans services, and housing agencies, pets are quietly preventing people from accessing care. So what’s the solution? Besty BnB built a HIPAA-compliant, highly confidential marketplace platform — often described as an “Airbnb for pets” — that connects crisis service providers with vetted community foster homes. The result? People can enter treatment knowing their pets are safe, anonymous, and guaranteed to be returned. In this conversation, we explore: • Why pet ownership is a major but underreported barrier to mental health treatment and domestic violence escape • How technology can bridge the gap between human social services and animal welfare • The complexity of building a two-sided marketplace in trauma-informed systems • Why fresh eyes can lead to breakthrough social innovation • How this platform is achieving a 100% return-to-owner rate • The impact on treatment completion, behavioral health outcomes, and shelter systems • What it really takes to build a profitable, mission-driven social enterprise We also dive into the emotional realities of building a company that operates at the intersection of trauma response, animal welfare, and crisis care — and how purpose-driven entrepreneurship fuels resilience. This episode is for: ✔ Social entrepreneurs ✔ Behavioral health leaders ✔ Domestic violence advocates ✔ Animal welfare professionals ✔ Startup founders building marketplace models ✔ Anyone interested in innovation that actually saves lives If you care about mental health access, domestic violence prevention, crisis care reform, or scalable social impact technology, this conversation will completely shift how you think about barriers to care. Because sometimes the smallest overlooked barrier is the one keeping people from safety.