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A taste of what's to come this month from LOVE's annual video advent calendar. Music by Nathan Gregory Wilkins and Richard X Don't forget to subscribe to our brand new channel: LOVE TV! LOVE magazine’s Advent Calendar – the annual, seasonal online celebration of womanhood presided over by Editor in Chief Katie Grand – is now entering its seventh blockbuster year. Each year the number of viewers it attracts with its specially made Christmas- and New Year-themed videos has increased significantly, and this year it is expected to exceed the audience of 84 million that watched 2016’s LOVE Advent Calendar. ‘It’s festive, it’s fun and it’s everything we love about women enjoying being women, on their own terms,’ comments Katie Grand. The list of models featured in 2017’s Advent boasts a best-yet selection of contributions from the girls who have helped make LOVE the go-to fashion title pushing the boundaries between art, edge and raw consumer appeal: Slick Woods, Winnie Harlow, Kendall Jenner, Stella Maxwell, Charli XCX, Taylor Hill, Kate Upton, Ashley Graham, Doutzen Kroes, Gigi and Bella Hadid, Jourdan Dunn and Karlie Kloss, among many others. ‘They all seem to really love contributing,’ says Grand. ‘Who doesn’t love Christmas?’ ‘It’s a fun way to celebrate the year with the hottest women in the world,’ says Jasmine Sanders of her contribution. Emily Ratajowski comments on her video for LOVE Advent: ‘In the wake of women coming forward with incredible amounts of sexual harassment cases, I have been so disappointed to hear women talk about “modesty” and “our responsibility” as if we need to, yet again, adjust to make it “easier” for the rest of the world. I’m tired of having to consider how I might be perceived by men if I wear a short skirt or post a sexy Instagram. I want to do what I want to do.’ The process of creating LOVE Advent is a collaboration, explains Grand: ‘Everyone talks about what they want to do, a consensus is agreed and then we handle making the magic happen.’ Overseen by LOVE’s contributing fashion editor Sally Lyndley as Executive Producer, the videos for Advent 2017 have been shot by Phil Poynter, Rankin and Gia Coppola and feature exclusive soundtracks put together by music production partners Nathan Gregory Wilkins and Richard X. The beginnings of 2017’s Advent took place in the New York gym The Dogpound, where Grand had booked in for three weeks of morning sessions while preparing for last season’s Marc Jacobs show. ‘I bumped into Ashley Graham there and she mentioned LOVE Advent,’ says Grand. ‘I thought, wouldn’t this be a great place to set most of it?’ When Grand approached Kirk Myers, The Dogpound’s founder and CEO, with the idea, he was delighted: ‘We are proud to train many of these remarkable women as part of their fitness regimens to #staystrong,’ he comments. The LOVE Advent season starts on 1 December but then breaks with convention on Christmas Day by continuing to unveil new exclusive video content each day well into the middle of January. ‘When you have a jolly idea,’ explains Grand, ‘it seems a shame to end it during what can be the least jolly week of the year.’ LOVE Advent 2017 could not have happened without the help of our kind sponsors: Agent Provocateur, Burberry, Coach, Alain Mikliand Marc Jacobs Beauty. Website https://www.thelovemagazine.co.uk Shop https://www.thelovemagazine.co.uk/shop Instagram / thelovemagazine Twitter / thelovemagazine Facebook / lovemagazine