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In the midst of Kerala’s vibrant fashion industry, MoonGoddess Couture, owned by entrepreneur Anitha, has sparked a massive controversy with allegations of cheating customers through substandard product quality and severe delivery delays. Founded in 2018, the brand gained popularity on social media platforms like Instagram, boasting millions of followers for its trendy outfits. However, recent customer testimonials and viral videos reveal a pattern of fraud, where orders placed months ago remain unfulfilled, and received items fail to match advertised standards, leading to widespread dissatisfaction. The scandal escalated when hordes of affected customers gathered to protest, demanding refunds and accountability, with many threatening legal action against Anitha. Top Malayalam news channels such as Asianet News, Manorama News, and Mathrubhumi News have amplified the issue through in-depth reports and interviews, highlighting how the brand’s deceptive practices have eroded trust in online couture shopping in Kerala. Adding fuel to the fire, an old video of Seematti Silks owner Beena Kannan criticizing unethical practices in the fashion sector, specifically targeting brands like MoonGoddess for misleading customers, has resurfaced and gone viral across social media. This clip, originally from years ago, is now being shared widely, peaking the controversy as it draws parallels to the current complaints. With the Kerala Consumer Protection Forum getting involved and potential lawsuits looming, the latest updates indicate a growing boycott movement, supported by influencers and customer review videos on YouTube. Channels like 24 News and Reporter TV have connected the dots by featuring expert panels discussing the impact on local textile businesses, urging stricter regulations for e-commerce fashion brands to prevent such scams in the future. Keywords MoonGoddess Couture, Anitha Scam, Kerala Fashion Controversy, Customer Cheating, Poor Quality Outfits, Delivery Delays, Viral Videos, Legal Action, Beena Kannan Video, Seematti Silks Criticism Long Tail Keywords MoonGoddess Couture Anitha cheating customers in Kerala latest updates, Beena Kannan old video against MoonGoddess Couture viral, MoonGoddess Couture scam reviews and complaints 2025, Kerala customers protest against Anitha fashion fraud, Delayed deliveries and poor quality from MoonGoddess Couture, Top Malayalam channels coverage of MoonGoddess controversy, Legal action against MoonGoddess owner Anitha, Seematti Silks Beena Kannan criticizes unethical couture brands, Viral social media videos exposing MoonGoddess fraud, Boycott MoonGoddess Couture movement in Kerala Hashtags #MoonGoddessScam #AnithaFraud #KeralaFashionControversy #CustomerCheated #BeenaKannanVideo #SeemattiSilks #ViralControversy #FashionScamKerala #LegalActionMoonGoddess #PoorQualityCouture #DeliveryDelays #MalayalamNews #AsianetNews #ManoramaNews #MathrubhumiNews #mooppansvlogz Time Stamps 0:00 - Introduction to the MoonGoddess Couture Controversy 1:15 - Background on Anitha and the Brand’s Rise 2:45 - Customer Complaints: Poor Quality and Delays Explained 4:20 - Viral Videos and Social Media Backlash 5:50 - Latest Update: Customers Gather for Protests 7:10 - Legal Actions and Boycott Movement 8:40 - Beena Kannan’s Old Video Resurfaces 10:05 - Coverage by Top Malayalam Channels like Asianet and Manorama 11:30 - Impact on Kerala’s Fashion Industry 13:00 - Final Thoughts and Advice for Shoppers