HbbTV Webinar: HbbTV in MENA: Unlocking New Opportunities for Addressable Advertising & Monetisation скачать в хорошем качестве

HbbTV Webinar: HbbTV in MENA: Unlocking New Opportunities for Addressable Advertising & Monetisation

The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content. This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra. Agenda The Rise of (C)TV by Tech against Walled Gardens Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform Cem Eroğlu discusses how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens. Next-Generation Monetisation in HbbTV & Connected TV Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra Tuna Gürel highlights innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA. Smart TV and HbbTV Developments in the MENA Market Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel Atinç Ögüt provides a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations. HbbTV Services and Solutions in MENA Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat Ralph Edeine presents Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers. Q&A with all speakers Moderator: Jörn Krieger, Journalist This is a recording of the live webinar which took place on 15 October 2025, 10:00-11:15 CEST.