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What is Kaola? https://mall.kaola.com/app/583444083?... Kaola was established by NetEase in 2015, which is one of China’s biggest IT companies. The name Kaola literally means Koala in Chinese (考拉), as the website’s first goal was to target Australian companies, who wished to sell their products in China. I assume the name and the logo of the company might give you some hints. However, (fortunately) the company evolved into something bigger, the marketplace has developed much since. Despite having just a couple of years on its neck, now you’ll see companies from 80 countries selling on Kaola, it’s become the biggest cross border e-commerce marketplace in China, beating both JD and Tmall. Keep in mind that I talk about cross border e-commerce here, and that Kaola is still fairly small in terms of regular e-commerce, where products are first transported in-country, and later sold online.