Titus Nemeth | Building bridges: the case for a book that straddles two worlds. 5.11.2022 скачать в хорошем качестве

Titus Nemeth | Building bridges: the case for a book that straddles two worlds. 5.11.2022

Since the beginning of the new millennium, Arabic typography and typeface design have attained a recognisable presence in contemporary design practice. Large international brands and companies develop localised corporate identities for the Arabic script world, design agencies have emerged that cater to this need, and an increasing number of universities are offering dedicated courses throughout the Middle East and North Africa. However, this thriving practice has not yet been met by a matching critical reflection. Conversely, scholarly discourse surrounding the history of the book in the region is largely detached from contemporary typography and design. The book Arabic Typography: history and practice, was conceived to bridge these two worlds. It offers designers a historical perspective on their work, and introduces considerations of materiality and craft to the scholarly discourse of printing history. Addressed to practitioners, students, and scholars alike, it offers a multidisciplinary perspective on a multifaceted field.