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Hacking Advertising with Jon Sneider

Production companies are increasingly finding growth by building direct relationships with brands and proving the value they can deliver. That’s the heart of Jon Sneider’s book Hacking Advertising, and it’s the focus of this episode. Jon draws on his experience running Wild Gravity and working with brands like Amazon, LEGO, Microsoft, and Coca-Cola to share the hacks he’s used to bypass the old agency model and build stronger, more profitable client partnerships. We’ll dig into where these practices came from, how they work in real life, and how production companies can put them to use to win better work and grow on their own terms. 00:00 Introduction to 'Crossing the Axis' and Brand Collaboration 00:56 Impact of AI and Direct Brand Partnerships 01:41 Overview of 'Hacking Advertising' by John Snyder 03:35 John Snyder's Career Path and Early Experiences 07:22 Innovations in Advertising at Microsoft 15:23 Founding of Wild Gravity and Key Projects 24:19 The Importance of a Strong Point of View 33:33 How do you measure the success of a production campaign when working directly with brands? 43:07 Investing in Creative Work and Feedback