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Most organizations buy AI and call it a day. But that's exactly where the real work begins. In this episode, Darren Prine sits down with Wayne Butterfield, Founder of STX-AI, to unpack why so many AI initiatives fail — not because of the technology, but because of what happens after the purchase. From post-deployment adoption scaffolding to change management, Wayne brings 15+ years of hard-earned insight into what it actually takes to get value from AI investments. They also get into the frustrations many of us feel as customers — slow IVRs, over-polite chatbots, and why "resolution over fluff" should be the design standard. What you'll learn: — Why procurement is the starting line, not the finish line — What post-deployment scaffolding actually looks like — How to treat AI as a capability, not just a technology — Why customer experience design still gets the basics wrong About Wayne Butterfield: Wayne is the Founder of STX-AI. For more than 15 years, he has helped organizations navigate and thrive in the rapidly shifting landscape of AI, automation, and digital transformation — from early RPA and OCR deployments to pioneering large-scale chatbot programmes and today's agentic AI capabilities. Subscribe for more conversations at the intersection of AI, CX, and contact center innovation: 🔔 / @thecontactcenterguruspodcast Contact Us: https://www.cloudtechgurus.com/contact