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What does it actually take to go from shooting real estate photos on Nantucket to building an AI company that processes 15% of US real estate listings? Matt Gia, founder of Auto HDR, pulls back the curtain on the journey — the obsession, the sleepless 18 months, the fires, and the systems that made it work. In this episode of The Sparks Plug Podcast, Tom Sparks sits down with Matt for a candid conversation about building a real estate media business from scratch, scaling it passively while in college, and betting everything on AI editing software. If you're a real estate photographer, media business owner, or just someone obsessed with building something great — this one's for you. What you'll learn: How Matt went from ranked 18th in the world in freestyle trampoline to founding an AI startup The systems and hiring strategies that let him run his media business passively from college Why customer service — not photo quality — is what actually scales real estate media companies The "one big thing per day" focus strategy and how he tracks his time with Toggl Where AI photo editing is headed and what Auto HDR is actively building next What the future of real estate capture looks like in 10 years 🔔 Subscribe so you never miss an episode of The Sparks Plug Podcast. 📌 Resources & Links Auto HDR: https://go.sparksmediagroup.com/AutoHDR Connect with Tom Sparks: http://www.sparksmediagroup.com Chapters: 00:00 Intro & Welcome 01:18 Who Is Matt Gia? 02:40 Trampoline, Injuries & Getting Into Video 04:27 How Real Estate Media Started on Nantucket 06:05 Landing the First Client & Going All In 07:12 Reinvesting Revenue: No Splurge Purchases 08:54 Scaling a Media Business Without Being There 12:19 Why Customer Service Beats Photo Quality 13:05 Hiring Photographers: W2s, 1099s & Non-Competes 18:31 Building the Auto HDR Team's Field Intuition 20:16 Defining Success: From Media to AI 22:00 18 Months of No Personal Time 26:49 The "One Big Thing" Daily Focus Strategy 29:23 Time Tracking with Toggl & Leveraging AI 32:17 Using RAG & GPTs to Preserve Institutional Knowledge 34:20 Failures, Persistence & What Auto HDR Is Building 38:00 Auto HDR Growth: 15% of US Listings in ~1 Year 40:56 QC, AI Editing Gaps & What's Coming in 2026 43:01 Tom's Vision for We Get Around Network 48:08 Future of Real Estate Capture in 10 Years 49:18 Honest Feedback on Auto HDR's Weaknesses 52:56 Wrap-Up #RealEstatePhotography #AutoHDR #AIPhotoEditing #RealEstateTech #SparkPlugPodcast #RealEstateMedia #AIEditing #PhotoEditing #MattGia #TomSparks #RealEstatePhotographer #StartupFounder #ScalingABusiness #EntrepreneurMindset #WeGetAroundNetwork #RealEstateMarketing #HDRPhotography #PropTech #AIStartup #BusinessGrowth