How GTMfund Uses Content to Win the Best Founders скачать в хорошем качестве

How GTMfund Uses Content to Win the Best Founders

GTMfund's content engine breakdown Work with Hatch to build your video-first content engine: https://www.hatch.fm Sophie Buonassisi, VP of Marketing at GTM Fund, dives into how a media-first VC strategy attracts top founders before they even start raising capital. This episode explores the repurpose-then-optimize framework for channel expansion, why email distribution drove a 17% podcast growth lift, and the tier 1 vs tier 2 channel strategy that lets lean teams scale content without burning out. Key topics covered: 0:00 Intro 01:11 What is GTMFund? 04:12 Building trust with founders before they're in-market 06:29 Why media is part of their DNA 09:56 How to attach content to what you do (without getting salesy) 14:27 GTMFund content engine breakdown 17:13 Tier 1 vs tier 2 channel strategy 26:37 How to turn YouTube views into a site visit 29:47 Why audio podcasts are different 32:49 Always give the audience a next step 36:33 Setting content KPIs every quarter 41:49 How to scale thought leadership with busy execs 47:16 The future of content –– This episode is brought to you by Hatch. Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry. To see how we can help your company, go to https://hatch.fm.