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The Aesthetic Politics of Far-right Environmentalism

This webinar introduces a forthcoming book titled The Aesthetic Politics of Far-Right Environmentalism. The book offers a new way to understand how far-right groups around the world use art, imagery, and cultural symbols to spread their political ideas, especially when it comes to environmental issues. It shows how these groups take advantage of real ecological crises to promote an “us versus them” mindset, using powerful visuals and emotionally charged messages to influence how people see urgent social and environmental problems. The presentation draws on theories by thinkers like Walter Benjamin and Jacques Rancière to explain how these visual strategies help make extreme ideas seem more acceptable, especially to audiences online. The presentation includes case studies that focuses on visual content shared across both mainstream and alternative tech platforms. These include materials produced by European far-right political parties, affiliated groups, and online white supremacist communities, ranging from so-called “tradlife” influencers to the creators of stylised extremist media like fashwave and schizowave.