Nike’s Risky Stand: How Backing Kaepernick Ignited a Brand Revolution скачать в хорошем качестве

Nike’s Risky Stand: How Backing Kaepernick Ignited a Brand Revolution

Nike stunned the world by making Colin Kaepernick—the most controversial athlete in America—the face of its “Just Do It” campaign. Critics burned shoes, social media exploded, and calls for boycotts trended. But Nike didn’t back down. Instead, sales soared and the brand’s loyalty deepened. In this video, discover how Nike’s leaders made one of the boldest marketing moves in recent history and why the primal brain’s need for tribe, values, and belonging drove the outcome. We break down the emotional and strategic forces behind Nike’s decision, the backlash and rewards that followed, and what every CEO and marketer can learn about the power—and risk—of taking a stand. See how the primal brain rallies behind shared beliefs, why authenticity trumps safety, and how conviction can turn controversy into business gold. What you’ll learn: Why standing for something is the ultimate loyalty test The primal brain’s role in tribe, identity, and brand risk How Nike turned controversy into growth and cultural impact Actionable lessons for leaders on values-driven marketing and emotional decision-making Want more stories of legendary business decisions—good and bad—driven by emotion, not just spreadsheets? Subscribe for more. Visit www.happy-brains.com for ethical persuasion insights and business growth strategies. Comment below: Have you seen a brand win by taking a stand? Drop “just do it” in the comments. #Nike #Kaepernick #BusinessLessons #BrandRisk #Leadership #PrimalBrain #Marketing #PurposeDriven #HappyBrains