Build a Defensible Indie Business скачать в хорошем качестве

Build a Defensible Indie Business

When it comes to selling a small indie business, defensibility is a key factor that potential buyers will consider. A unique moat, or competitive advantage, lets your business stands out from the competition and is seen as a valuable acquisition. Many small founders sell their businesses because they want to get rid of them, and that attracts bargain hunters. It’s easy to negotiate a founder down when they feel pressure to sell a business that’s not very stable or profitable in the first place. Being able to show that potential competitors have to climb a rather sizeable barrier to entry into your market will net you a significant premium when it’s valuation time. The absence of such a moat around your entrepreneurial castle will push down the price you can ask for. While buyers will still acquire profitable businesses without an oversized advantage, it’s a good idea to consider how you can set up a moat around your business. It will make things much easier. 00:00:00 Defenses 00:01:05 Defensibility and Moats 00:01:35 Not so Hot: Patents 00:02:21 The Data Treasure Trove 00:04:18 The Indie Hacker Version: Product Network Effects 00:06:12 Leveraging What Makes People Pay (Attention) 00:08:45 Building a Brand in Public The blog post: https://thebootstrappedfounder.com/bu... The podcast episode: https://share.transistor.fm/s/778d4f9a You'll find my weekly article on my blog: https://thebootstrappedfounder.com Podcast: https://thebootstrappedfounder.com/po... Newsletter: https://thebootstrappedfounder.com/ne... My book Zero to Sold: https://zerotosold.com/ My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ My course Find your Following: https://findyourfollowing.com Find me on Twitter:   / arvidkahl