How to Make Your Game Global: The Rules of Localization in 2025 - Game Localization Guide скачать в хорошем качестве

How to Make Your Game Global: The Rules of Localization in 2025 - Game Localization Guide

🚀 Mastering Game Localization: The Strategy to Reach 1/3 of the Globe and Maximize Revenue! (EFIGS, BRIC, & CJK Explained) 🌍 Are you ready to expose your game to a wider audience and ensure a successful global expansion? This video summarizes the crucial concepts from the Game Localization Guidebook by Localize Direct, detailing why localization is key and which markets you need to target right now! What is Game Localization? Beyond Translation Game localization is far more than just translating text strings. It is crucial because, on average, 52% of people will only buy products when the information is in their native language. Localization takes into account established cultural norms and societal attitudes, ensuring the meaning is conveyed correctly across text, icons, graphics, and even user interface design. The global gaming market is massive, with over 2.5 billion people playing games around the world, predicted to spend $152 billion in 2019. While the industry was long nurtured by the US, Japanese, and European markets, it is now shifting towards the East. The Top Markets and Languages You Need to Target Historically, the localization industry was dominated by the EFIGS languages (English, French, Italian, German, Spanish). However, the landscape has changed! The "new black" in game localization now includes FIGS plus Simplified Chinese (zhCN), Brazilian Portuguese (brPT), and Russian (RU). • The Top 10 languages for localization constitute over 80% of the total word count translated. • Localizing into the top 20 markets provides access to nearly 90% of the world's game revenue. • China is the largest games market in terms of population and game revenue, with the Asia-Pacific (APAC) region bringing in about 50% of global game revenue. • Turkish, Malay, and Hindi were identified as the fastest-growing languages in the localization portfolio between 2016 and 2018. Localization Depth: You can choose from basic localization (app store descriptions and keywords), partial localization (in-game text & subs), or full localization (including audio files). Keep in mind that countries with low English proficiency skills probably will not accept an unlocalized game.