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How is a whole rotisserie chicken—slow-roasted, seasoned, and ready to eat—cheaper than a pack of raw thighs? In this episode of Explore The Why, we dig into the crispy, golden mystery of why rotisserie chicken is so cheap. From loss-leader economics to vertically integrated poultry empires, this $4.99 bird is anything but basic. Turns out, rotisserie chicken is more than dinner—it’s a marketing weapon, a comfort-food icon, and one of the greatest psychological tricks in the grocery store playbook. Explore The Why breaks down how Costco, Walmart, and grocery giants use this juicy strategy to hook you into buying everything from 3-pound hummus tubs to 24-roll toilet paper packs—all while making you feel like you’re getting a deal. If you’ve ever eaten rotisserie chicken straight out of the bag like a medieval snack goblin (no judgment), you’ll want to see how this bird became the MVP of modern food retail. Subscribe to Explore The Why for more deep-fried, slow-roasted, flavor-packed food mysteries—served hot every week. #rotisseriechicken #chicken #costcochicken #cheapfood #foodexplained #explorethewhy