#15 Navigating Disruption: How TomTom Transformed from Hardware Devices to Data Services скачать в хорошем качестве

#15 Navigating Disruption: How TomTom Transformed from Hardware Devices to Data Services

Description: In this episode, we dive into the remarkable journey of TomTom—from dominating Europe’s consumer GPS market to becoming a global leader in location technology services. Facing the collapse of the portable navigation device (PND) market amid smartphone disruption and tech giants like Google, TomTom executed one of the most ambitious digital servitization pivots in the tech industry. We explore how the company shifted from a B2C hardware model to a B2B software and data platform through strategic acquisitions, service innovation, partnerships with Apple, Microsoft, and automakers, and the development of its groundbreaking TomTom Maps Platform. This case illustrates what it really takes for a traditional product company to reinvent itself as a digital services player. Keywords: TomTom, digital servitization, platform transformation, B2B strategy, location technology, PND, GPS, automotive software, smart mobility, mapping services, Google Maps, Apple Maps, corporate reinvention, digital maps, platform economy, business transformation, disruptive innovation, software-as-a-service (SaaS), open data, autonomous vehicles.