The EU DMA: Impact on Google, Booking.com and Beyond скачать в хорошем качестве

The EU DMA: Impact on Google, Booking.com and Beyond

Hi, welcome to another Expert Insights discussion. Today we are joined by Javier Delgado Muerza from mirai (https://bit.ly/3nSXo7w) In this interview we discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com and, subsequently, hotels. Javier outlines the original intention of the DMA and also the criteria that is used to identify and designate a gatekeeper. He illustrates how the changes Google has made to comply as a gatekeeper has led to a 30% reduction in hotel ad clicks and increased visibility for OTAs within Google. He also discusses the possible impacts of Booking.com being designated as a gatekeeper and looks ahead to what might happen following Bookings response and the upcoming EC meeting in Brussels. Really hope you enjoy the conversation. NB: mirai are one of our Expert Partners (https://bit.ly/32FLILD) Areas Touched On During This Conversation (Timeline Below) ➡️ Introduction to the Digital Markets Act (DMA) ➡️ Overview of the DMA and Its Objectives ➡️ Timeline and Initial Gatekeepers ➡️ Impact of the DMA on Google ➡️ Potential Impact of the DMA on Booking.com ➡️ Challenges and Interpretations of the DMA ➡️ Conclusion and Future Outlook 👀 Watch Next (A few of our other videos) 💢 What Questions to Consider Before Investing in an RMS    • What Questions to Consider Before Investin...   💢 Hotel M&E Revenue Optimization Supports Total Revenue Strategy    • Hotel M&E Revenue Optimization Supports To...   💢 Search Generative Experience and Potential Impact for Hotels    • Search Generative Experience and Potential...   💢 We Might Talk About Hotel Sustainability But Real Change Is Not Easy To Achieve    • We Might Talk About Hotel Sustainability B...   💢 Top Tips to Help Convert Website Lookers into Hotel Bookers (+ Free Website Audit Offer)    • Top Tips to Help Convert Website Lookers i...   👣 HOW TO FOLLOW US LinkedIn:   / revenue-hub   Facebook:   / revenuehub   X (Twitter):   / revenue_hub   🎙LISTEN TO OUR PODCAST You can find us on: 🔊 Spotify: (https://open.spotify.com/show/2OPLWtP...) 🔊 Apple Podcasts: (https://podcasts.apple.com/us/podcast...) 🔊 Google Podcasts: (https://www.google.com/podcasts?feed=...) 🎥 We discuss a number of areas so we have broken the video down into a timeline: 00:00 Video Start 01:02 Welcome and topic introduction 01:42 Guest Background 02:48 What is the Digital Markets Act (DMA) and reason for existence 05:04 Criteria for Gatekeeper designation 07:30 Timelines and initial gatekeepers 10:19 Original EU intention for the DMA 15:45 Impact of DMA on Google 27:09 Potential impact of DMA on Booking.com 36:39 Will Hotels get access to Guest data held by Booking.com 39:14 Will this change the face of hotel distribution 42:53 Algorithmic persuasion strategy - does it exist? 47:11 HOTREC's view and final thoughts on direction ahead 50:15 More videos and subscribe