Burger King: Pre-roll скачать в хорошем качестве

Burger King: Pre-roll

Agency: Colenso BBDO Client: Burger King Brand: Burger King Campaign: Anti pre-roll Youtube ads are a highly effective way to reach young guys. There's just one problem: they hate them. So instead of making one, Colenso BBDO and Burger King made sixty-four. Using analysis of media consumption, each pre-roll ad was written specifically to the videos most popular with BK's target market. Movie trailers, music videos, sports, comedians, compilations, talk shows and more. Sixty-four customised Youtube ads that acknowledged how annoying they were. The anti pre-roll campaign turned a media placement that consumers loathed into the perfect place to have a conversation. CREDITS: Burger King Marketing James Woodbridge Rachel Morriss-Jarvis Creative Director Levi Slavin Creative Team Simon Vicars, Brett Colliver Group Account Director Senior Account Manager Victoria Graves Anna Holloway Director Helena Brooks Producer Fraser Brown Agency Producer Katie Knight Production Company Flying Fish Media Agency Y&R