How to Price a Logo | The Key to Profitable Logo Projects скачать в хорошем качестве

How to Price a Logo | The Key to Profitable Logo Projects

How to Price a Logo | The key to highly profitable logo projects lies in using the proper pricing strategy. I scaled my agency from doing low cost logos as a creative freelancer with little profit to high cost, extremely profitable branding projects for major brands and funded startups at my Inc. 5000 design agency. In this video, I share the exact pricing methodologies I used at my agency to price logo projects and these pricing tips work for any type of creative services; websites, print, motion, social media, marketing etc. The core variables you need to consider when pricing your design work are: production cost, market value and client budget. I'll walk you through a detailed example of how to understand each of those numbers and choose the final price for your project...a price that is profitable for your business and winnable against your competitors. This video really turned out to be a FREE mini-course with tons of actionable takeaways that I hope will help your creative business. If you like this video and find value in it, please hit the like button and drop a comment in the chat. Thank you! 00:00 Introduction 00:27 Michael Janda's First Logo Design Project 01:42 Your Client Wants a Logo 02:06 Three Pricing Variables 02:59 Logo Design Production Cost 07:35 Logo Design Market Value 12:53 Factors That Affect Market Value 14:26 Logo Design Client Budget 17:19 Choosing Your Final Logo Design Price 20:08 How to Confirm Your Final Price Is Right Shout out to the three websites I show in the video about the market value of logo prices from freelancers, offshore designers, agencies, world renowned designers etc.: https://howmuchdoesalogocost.com https://www.designevo.com/blog/how-mu... And my buddy's (Jacob Cass) website Just Creative... https://justcreative.com/logo-design-... ******* Hey there! I'm Michael Janda. I built and sold an eight figure agency with a client list that included Disney, Google, Warner Bros., ABC, NBC, Fox and more. Now I teach creatives how to run a successful business. ➡️ Learn how to run a successful creative business with my 40+ hour course... The Ultimate Freelance Course https://theultimatefreelancecourse.com ➡️ Learn how to create, build, sell and manage profitable website projects... Web Design Business Bootcamp https://michaeljanda.com/webdesign 📙 Learn how to win more bids and increase your profits with my book... The Psychology of Graphic Design Pricing Learn: https://www.michaeljanda.com/psychopr... Buy: https://amzn.to/2WSTu0T 📙 Learn the stuff they don't teach you in design school, but should with my book... Burn Your Portfolio Learn: http://www.michaeljanda.com/burnyourp... Buy: https://amzn.to/2DULoNH 🎙 My podcast is a deep dive on all things business and marketing... Biz Buds Podcast Apple Podcasts: https://podcasts.apple.com/za/podcast... Spotify Podcasts: https://open.spotify.com/show/3aSeJ7r... 👋 Let's connect! Instagram:   / morejanda   LinkedIn:   / morejanda   ******* Learn More: https://www.michaeljanda.com #freelance #pricing #logodesign #logodesigner #logodesigners #logodesignprocess