Jeff Cherkassky and Jill Randell, of Fuse, on building a better system to handle marketing data скачать в хорошем качестве

Jeff Cherkassky and Jill Randell, of Fuse, on building a better system to handle marketing data

Kevin Lee interviews Jeff Cherkassky and Jill Randell, co-founders of Fuse, an AI-driven media strategist platform. As the company’s website notes, Fuse “connects to live performance data, auto-maps every metric, and tells you what’s working, what’s not, and why.” Fuse aims to automate paid media by eliminating the need for dashboards and ETL (Extract, Load, Transform) pipelines, focusing instead on live data streams and native data sources. The Fuse platform targets direct-to-consumer (DTC) agencies and brands, offering a subscription model starting at $49/month. Jeff and Jill emphasize the importance of accurate attribution using timestamps and plan to integrate more data sources, including Amazon DSP. The conversation also touches on the role of AI in creative optimization and the need for tailored AI tools for specific industries.