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This is a Sidebar conversation with Pooja Bharwani - a communications leader and strategist, and co-founder of Wisely. Pooja shared invaluable insights on branding, emphasizing the importance of defining one's unique perspective and authenticity in an AI-driven world, as well as practical frameworks for developing a personal brand. Key Insights This is a webinar discussion with Puja Bharwani—communications expert and co-founder of Wisely. Puja shared invaluable insights on building a personal brand in the age of AI. Here are seven key takeaways that senior executives can start implementing right away: Define Your Unique Perspective Insight on Personal Experience: Your unique perspective emerges from your life experiences, including challenges and career transitions. Implementation: Reflect on personal challenges and learnings to define your worldview, which can guide your decision-making and influence throughout your career. Simplify Your Value Proposition Insight on Clarity in Communication: Position yourself clearly in under 30 words. The simpler your message, the more impactful it is. Implementation: Create a concise personal elevator pitch that communicates who you are and what you offer, making it memorable to peers and clients. Build Your Credibility Stack Insight on Authority through Evidence: Use a combination of experiences, knowledge, and social proof to establish credibility in your field. Implementation: Regularly share clear, evidence-backed successes and insights with your audience to build trust and authority in your niche. Utilize AI Intelligently Insight on Technology as an Amplifier: AI tools can enhance your productivity while allowing you to maintain your authentic voice. Implementation: Employ AI for tasks like content generation and data analysis, ensuring your unique perspective remains at the forefront in the application of these tools. Engage through Relatable Storytelling Insight on Emotional Connection: Authentic stories resonate more than technical expertise alone, as they enhance relatability and engagement. Implementation: Incorporate personal stories and experiences in your communications to foster human connection and highlight your personality in interactions. Invest in Consistency Insight on Regular Engagement: Building a presence requires consistency; sporadic content may lead to diminished engagement over time. Implementation: Create a content calendar to hold yourself accountable for posting regularly, setting realistic goals that fit your workload and energy levels. Explore the Potential of an AI Twin Insight on Scalability: An AI twin can represent your voice and knowledge, allowing you to scale your availability for engagement and consultation effectively. Implementation: Consider establishing an AI twin for your expertise, which can handle FAQs or common inquiries, broadening your reach while maintaining efficiency. By applying these takeaways, senior executives can effectively navigate their careers in a rapidly evolving landscape, enhancing their personal branding and influence.