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The Measure Pod:

Full show notes, transcript, audio and AI chatbot - https://www.measurelab.co.uk/blog/pod... Join our Dataform webinar on the 11th of September - https://app.univid.io/session/6895c76... Episode summary: In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance. Chapters: 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing software 00:16:03 - Google Translate's new features 00:18:40 - Future of language learning 00:22:39 - Attribution models in digital analytics 00:27:50 - Using MCPs in digital analytics 00:30:20 - MCP servers and LLM integration 00:35:14 - Browser testing with Playwright 00:38:34 - Automated e-commerce tracking implementation 00:40:54 - API call translation challenges 00:45:43 - Customising prompt templates in MCP 00:49:41 - AI functionality and governance balance 00:51:05 - User level access in analytics 00:54:25 - Authentication challenges in MCP 00:58:59 - Customised UI for analytics workflows 01:02:05 - Agent to agent workflows 01:06:51 - Future of chat interfaces in analytics 01:10:46 - AI outsourcing mundane tasks 01:12:40 - Data activation challenges in business About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Director of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.