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In this episode, Eric Housh and Michael Johnson talk with Steve Heroux, founder of The Sales Collective and author of The Sales Contrarian, about why many sales teams struggle even when they have capable people. The conversation explores how pressure for outcomes often replaces the process, leadership, and coaching that actually support consistent performance. Steve challenges common assumptions about quotas, forecasting, sales methodology, and leadership promotions. He explains why many sales teams lack clear playbooks, why sales managers are often unprepared for the role, and how stronger systems and coaching can improve long-term results. This conversation is for founders, executives, and sales leaders who want to build healthier sales organizations and more sustainable growth. For the episode show notes and exclusive resources, visit https://loom.ly/uK66GBg. #TheFastSlowMotionPodcast #SalesLeadership #SalesManagement #SalesProcess #BusinessGrowth #LeadershipDevelopment #RevenueGrowth #SalesCoaching #ScalingTeams ▶️ CHAPTERS: 00:00 – Purpose, Mission, and Ending the Abuse of Salespeople 00:55 – Introducing Steve Heroux and The Sales Contrarian 02:25 – Why Most Sales Organizations Are Misaligned 03:33 – The Problem with Sales Training Without Process 04:23 – Why Sales Teams Need Playbooks 05:50 – The Dangerous Belief in Outcome-Based Targets 06:25 – Why Salespeople Are Kept in the Dark 07:34 – Obsession with Outcomes vs Process 10:16 – Why Leaders Crave Predictable Sales Numbers 12:11 – Process and Habits Behind Sustainable Sales Success 13:19 – The Problem with Accidental Sales Leaders 16:09 – Why Sales Managers Often Fail 17:42 – The Importance of the Will to Manage 19:00 – How Sales DNA Predicts Sales Success 21:17 – Why Sales Methodologies Often Miss the Point 23:14 – What Music and Creativity Teach About Sales 26:09 – Bob Ross and the True Role of Leadership 29:46 – How Leaders Should Handle Revenue Pressure 32:17 – The Problem with Goals and Forecasting 35:21 – The One Investment That Improves Sales Teams 36:09 – A Stoic Lesson on Detaching from Outcomes 36:53 – The Million Veteran Mission