Luc Dammann President EMEA Adobe at Adopt AI - Keynote: Unlocking AI-powered experiences скачать в хорошем качестве

Luc Dammann President EMEA Adobe at Adopt AI - Keynote: Unlocking AI-powered experiences

🎬 Replay Adopt AI Summit: Luc Dammann, President EMEA at Adobe – "Unlocking AI-powered experiences and creativity" The Adopt AI Summit, held on November 25-26, 2025, at the Grand Palais in Paris, brought together 20,000 participants, +500 speakers, and +250 exhibitors across our 7 ecosystems. Discover the vision of Luc Dammann, President EMEA at Adobe, the global leader in personalized digital experiences. In this keynote, he explores how generative and agentic AI are moving beyond experimentation to drive real productivity gains and rewrite the rulebook of customer experience. 💡 Key Takeaways from this session: 🔹From Experimentation to Outcomes: Businesses are shifting past pilots to demand measurable cost takeout, faster go-to-market, and topline impact through enterprise-grade governance. 🔹The Content Velocity Engine: AI transforms the content supply chain from a bottleneck into a velocity engine, reducing production cycles from months to days to meet the demand for 500,000+ assets in a single campaign. 🔹Real-World ROI and Impact: Highlighting Coca-Cola's use of Adobe Firefly to generate content 10x faster (boosting revenue by 35%) and L'Oréal's 30% increase in content production. 🔹The Agentic AI Foundation: Success depends on purpose-built, enterprise-ready agents grounded in high-quality, unified data, as 85% of AI projects fail due to poor data quality. 🔹The Rewriting of Discovery: With 80% of people relying on AI-written summaries for searches, brands must adapt their strategies to ensure they are discoverable by AI agents acting on behalf of consumers. 🔗 USEFUL LINKS 📖 Download the CEO Report for the complete analysis: https://www.artefact.com/ressource-do... 🗣️ "The customer experience rulebook is being rewritten in real time. Right now the question is not whether conversational AI is the future. Your customers have already decided that for you." — Luc Dammann 👏 Special thanks to Luc Dammann for demonstrating how Adobe is empowering organizations to use AI as a power multiplier for creativity and customer engagement. 📅 The journey continues! Mark your calendars: the next edition of #AdoptAI returns to the Grand Palais in Paris on December 3rd & 4th, 2026!