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How do you stop reacting to double-digit healthcare renewals and start playing offense? You stop negotiating the scoreboard and start redesigning the game itself. This week, Misty sits down with Jeff Bak, CEO and President of Imagine360. With over 30 years in the healthcare arena, Jeff is a seasoned executive who has seen the system from every angle—from global practice leadership to spearheading the charge for self-funded employers. Jeff pulls back the curtain on why traditional insurance plays no longer work and how Imagine360 is helping employers regain control over their healthcare spend while actually improving outcomes for employees and their families. What you’ll learn: The "Inside-Out" Perspective: How Jeff’s 30-year journey through the healthcare system informed his mission to disrupt it. Redesigning the Game: Why the secret to lowering costs isn't better negotiation, but better system design. The Self-Funded Advantage: How mid-to-large scale employers are taking the power back from traditional carriers. Reactive vs. Intentional Leadership: Why waiting for the renewal notice is a losing strategy and what to do instead. The Industry Bet: The one trend Jeff is betting on that most business owners are completely missing. Who this episode is for: CEOs, CFOs, HR Directors, and business owners who are tired of healthcare costs eating their margins and are ready for a "zero-BS" alternative. Guest: Jeff Bak, CEO & President — Imagine360. 🎧 Listen to learn how to stop playing defense with your healthcare spend and start building a playbook that actually protects your bottom line. Subscribe & Review: If Jeff’s insights on healthcare disruption resonated with you, follow The Policy Playbook and leave a review—it helps us get these strategies into the hands of more leaders.