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Meet Adam (18) and Alfie (17), the teenage entrepreneurs behind ZenSha Protein, New Zealand’s first matcha-infused protein brand. In this episode of Baskets of Knowledge, we explore their inspiring NZ startup journey, from learning entrepreneurship at school to building a fast-growing wellness brand loved by matcha drinkers, gym-goers, and young founders across the country. If you’re searching for: • NZ entrepreneur stories • Teen founder interviews • Matcha protein reviews • How to start a business in New Zealand • Gen Z entrepreneurship • Startup motivation • Health & wellness product innovation …you’ll find massive value in this conversation. Don’t forget to like, comment, and subscribe for more NZ founder stories. 00:00 – Podcast intro (Baskets of Knowledge NZ) 00:10 – The power of curiosity in leadership 01:02 – Life-changing leadership insight 03:13 – Meet the ZenSha founders (NZ teen entrepreneurs) 04:22 – Finishing high school & entering business 05:44 – Growing up in Nelson, New Zealand 06:21 – Entrepreneurship beginnings (Gen Z business mindset) 08:15 – Early side hustles & teen entrepreneurship 08:20 – Young Enterprise Scheme (YES Programme NZ) 09:04 – Adam’s media business & video marketing journey 11:51 – Why starting imperfectly leads to growth 12:48 – How ZenSha Protein was created 14:30 – Matcha stereotypes & educating the market 15:26 – Matcha health benefits explained 16:53 – Product development: matcha + whey protein 18:23 – Sourcing authentic Japanese matcha 19:36 – When the ZenSha idea became real 20:17 – Understanding market gaps in NZ wellness 21:02 – How they used social proof to grow 22:15 – Making their product in a food-grade facility 24:12 – Balancing school, business & personal life 26:40 – How the name “ZenSha” was created (brand story) 27:23 – Social media marketing & AI for small business 29:21 – Taking ZenSha outside Nelson (expanding NZ markets) 30:49 – Launching the strawberry matcha protein flavour 32:09 – University vs business for young entrepreneurs 33:45 – Learning business by doing 34:39 – Family support for teen founders 37:40 – Their basket of knowledge: key lessons 38:04 – Consistency for business success 39:45 – Why people and networking matter 41:16 – Where to buy ZenSha Protein (NZ online store) 42:00 – Final message & wrap-up