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Protein is a health and fitness buzzword – plastered on packaging, prioritised in diets and praised by fitness influencers. Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM But is our preoccupation with protein overshadowing another nutritional essential – fibre? Ruth Alexander explores the science, and marketing, behind protein’s popularity with expert guests Dr Emma Beckett, a food and nutrition scientist and communicator in Australia, and author of You Are More Than What You Eat; physician and social media creator Dr Karan Rajan, who is the author of This Book May Save Your Life; Scott Dicker from SPINS market research company in Chicago; Paul Kita, deputy editor of Men’s Health Magazine in the US. 00:00 Introduction 00:50 Protein 01:50 Why we need fibre 02:55 What does fibre do for our bodies? 05:50 How much is the protein industry worth? 09:20 Can you have too much protein? 17:20 How much fibre should we be having? Presenter: Ruth Alexander Producer: Izzy Greenfield Editor: Sarah Wadeson Check out more episodes of The Food Chain here 👉🏽 • The Food Chain ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 / bbcworldservice Twitter 👉🏽 / bbcworldservice Facebook 👉🏽 / bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #worldservice #fibrerich #protein #fiberfoods