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In this episode, we talk with Khalid Umerani, a Visiting Angels owner in Manassas, Virginia (Prince William County), who took over an established office that first opened in 2002. Khalid left the insurance industry, where he spent years helping families prepare for worst-case scenarios. That background shows up in how he thinks about home care today: long-term trust, consistent service, and a referral strategy that doesn’t lean on just one source. In our conversation, he shares: Why he no longer sees facilities as the “main” answer for referrals How HOA magazines and Google search all play a part in staying visible The behind-the-scenes changes that helped him reinvest more into marketing and service You’ll also hear a few stories from families who wrote to thank his team for how they cared at the very end of life. Watch the full episode to see how a 23-year-old agency keeps growing by serving well and showing up where people actually are. Episode Chapters: 00:00 – Welcome to The Home Care Millionaire Podcast 02:29 – Welcoming Guest Khaled 04:29 – Khaled's Start in Home Care 06:19 – Transitioning from Insurance to Home Care 07:32 – Buying a Visiting Angels Franchise 10:05 – Good Service Leads to Payment 13:00 – Challenges of an Existing Business 14:36 – The Challenge of COVID 21:05 – Growth in the Face of Adversity 23:06 – The Importance of a Franchise Brand 28:16 – Advice for Starting a Home Care Agency 32:41 – The Most Rewarding Aspect of Home Care 35:36 – Final Words of Wisdom and Game Changers Notable Quotes “We are really fortunate in driving a lot of business through referrals that we’ve obtained from our existing clients… and that happens truly based on service.” — Khalid “Once you really hit that kind of a major trouble spot, then you grow from it… you end up on the other side better, more seasoned. You will not let it fail.” — Khalid “The real growth occurs in the face of adversity. When your back is against the wall, your creative thinking, your vision-oriented thinking kicks into high gear immediately.” — Khalid “Open up yourself to anything and everything, see what works… Don’t lock yourself down as a new agency thinking, ‘I’m just going to do Google Ads.’ Your boots better be on the ground. Your face better be in front of people.” — Khalid “You realize what an impact you made, what a difference you made… how you took away their stresses and brought peace and comfort to them. That has been my driving factor in this business.” — Khalid “Service, good service, leads to payment.” — Paul Connect with Paul & Joan Got questions or ready to grow your agency? Let’s stay connected: 🌐 Send us your questions at https://askjoanandpaul.com/ or connect directly with us. 📘 Grab the Course at https://premierehomecaresuccess.com/b.... The Home Care Success Blueprint is your step-by-step roadmap to build and scale your business with confidence. 🏠 Learn More at https://premierehomecaresuccess.com/ explore free tools, mindset resources, and success coaching. 🌐 Become a guest, sponsor an episode, or binge-watch all the episodes at https://thehomecaremillionaire.com/ Your next big win starts here. Serve with heart, lead with faith, and remember… compassion is your calling, and wealth is your reward.