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The Book Sales Master Class How Authors Use PR and Memorable Marketing to Sell More Books This master class is focused on one thing and one thing only: selling more books. Hosted by Dave Farrow, a PR and memorable marketing expert, this training shows authors how to move beyond one-time launch tactics and use PR as a consistent, long-term driver of book sales. In this session, you’ll learn how successful authors use media visibility to create demand for their books, position themselves as credible experts, and turn attention into actual sales rather than hoping readers simply discover them. You’ll discover how authors are increasing book sales through creative, PR-driven strategies such as bulk and corporate sales, speaking opportunities, partnerships, bonuses and bundles, and strategic collaborations all rooted in strong positioning and visibility. Dave also teaches authors how to stop treating their book as a standalone product and start using it as a powerful marketing asset; one that opens doors to bigger opportunities while still driving direct sales. This master class is designed to show what actually works when it comes to selling books without relying on complicated funnels, nonstop social media posting, or paid advertising. If you want practical strategies you can apply immediately to sell more books and extend the life of your book far beyond launch day, this master class will show you how.