Making Climate Cool Again: Re-Exciting the Movement | Adam Metzger | TEDxPurdueU скачать в хорошем качестве

Making Climate Cool Again: Re-Exciting the Movement | Adam Metzger | TEDxPurdueU

NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... Adam Met is a member of the multi-platinum band AJR, Executive Director of Sustainable Partners, and appointed UN Development Advocate. Met developed a unique perspective intersecting music, marketing, technology, academia, policy, and government. He shares how we can use the "engagement ladder" that drives fans' involvement in the music industry to engage the public in action against climate change. As a member of AJR, Adam Met has traveled the world on sold-out tours, achieved platinum certifications in numerous countries, and recorded a repertoire of music which has garnered over 2 billion streams worldwide. A graduate of Columbia University and New York University, he is currently pursuing his PhD in International Human Rights Law and Sustainable Development. Adam’s appointment as a Sustainable Development Advocate with the UN Development Programme fosters global awareness and action. Speaking at conferences, on television and beyond, Adam developed a unique perspective, intersecting music, marketing, technology, academia, policy, and government. He has written on these topics for Billboard, Fortune, Mashable, and more, and is the host of the podcast Planet Reimagined. Adam is the Executive Director of Sustainable Partners Inc (SPI), an interdisciplinary nonprofit that creates engagement around sustainability through media, research, and incentive-based initiatives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx