The Pilot Episode (for Brand Owners and Media Buyers) скачать в хорошем качестве

The Pilot Episode (for Brand Owners and Media Buyers)

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilot Episode (for Brand Owners and Media Buyers) 👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out! What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times. If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more! Check out the timestamps below to jump to the most relevant sections. If you dig it, we'll do it again and again. If you're a brand who'd like a free Zoom consult, just comment below and we'll hook you up (as long as you're willing to take the hotseat) 😈 Jeff Shannon Kylh Eitchcox Dave Steele Andrew Stern 00:00 - 02:24 - What’s new with Eric 04:00 - 04:40 - Panel introductions 04:41 - 06:00 - What is a Pilothouse? 06:05 - 07:50 - Agency growth in a crisis 07:51 - 09:24 - Client and team alignment in the new reality 09:25 - 11:23 - Adapt or die 11:24 - 13:23 - Proactive, transparent communication 14:12 - 15:13 - Read and react 24/7 15:20 - 16:47 - Surprising client wins 16:50 - 23:27 - Customer journey compression campaign structure 23:28 - 25:30 - Promoting luxury goods in a low spend economy 26:08 - 28:50 - Three angle approaches to consider for your brand 30:05 - 31:50 - The return of Desktop traffic! 31:52 - 32:50 - Lead costs reduced by 60% due to lower traffic costs 32:52 - 36:18 - Lead generation in a downturn (cherish your list) 36:20 - 44:30 - Art and science of angles -The Big Fat Juicy Steak 44:31 - 47:40 - FB compliance and ad approvals in a pandemic 47:40 - 52:37 - To discount or not? (distancing deals and FTW) 52:40 - 53:55 - Stocking up? Hoarding? Now’s the time to bundle! 53:57 - 56:18 - Marketers helping local SMB (FB Groups Idea) 56:50 - 57:40 - The Culture Code (and the power of beer) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source... Follow us on Instagram & Twitter - @dtcnewsletter