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My time in Fintech was WILD! Sleepless nights, intense challenges, and some of the biggest lessons of my career as a comms professional. But hey, I learned A LOT, and now I'm sharing it all with YOU! In this video, I break down essential crisis communication strategies for African startups, drawing from my firsthand experience in the Fintech trenches. We'll cover: What exactly IS crisis communication? (04:09) Why you NEED a plan (06:54) Identifying, evaluating, and assessing risk (08:43) How should your CEO respond to a crisis? (10:34) The 24-hour rule: Is it REAL? (14:12) Non-negotiables in crisis comms (16:00) Whether you're a founder, a comms pro, or just interested in navigating tough situations, this video is packed with valuable insights. Got questions or your own crisis comms experience to share? Drop a comment below! Let's learn from each other. 👇 Don't forget to LIKE, SUBSCRIBE, and SHARE this video! 👇 Connect with me: Twitter: @o_gbemiro Instagram: @o_gbemiro #CrisisCommunication #AfricanStartups #Fintech #PR #Communications #StartupLife #Olusotan