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Most businesses disappear because their online marketing doesn’t allow them to stay visible long enough. They post once, vanish, and wonder why people forget them. The truth? Attention needs rhythm. That’s where the Omnipresent Subway System comes in. ⸻ 1. The Problem: Inconsistent Visibility When your marketing isn’t consistent, people forget you. If you only show up once, they move on. ⸻ 2. The Solution: The Subway System Your marketing should run like a subway network. Trains are your messages. Lines are your platforms. Stations are your touchpoints. ⸻ 3. The Lines: Platforms That Move People LinkedIn, TikTok, YouTube, Email, Twitter/X. Each line leads to the same destination, your brand. The more lines you build, the wider your reach. ⸻ 4. The Stations: Consistent Touchpoints Daily post. Weekly newsletter. Monthly webinar. When people know your schedule, they start to expect you. ⸻ 5. The Rhythm: Building Trust Over Time Consistency creates reliability. When your trains run on time, people show up for the next one. ⸻ 6. The 7–11–4 Rule: Why It Works It takes 7 hours of content, 11 interactions, and 4 platforms before someone trusts you enough to buy. If you’re only running one line, you’ll never get there. ⸻ 7. The Payoff: Omnipresence When your subway connects across platforms, your audience sees you everywhere. You stay top of mind. Trust compounds automatically. ⸻ We solve the problem of being forgotten. We build marketing systems that run like subways, always on time, always connected, always seen. Want the full whiteboard? Comment “Subway” below and I’ll send it to you.