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Unlock the Power of Digital Transformation with Tirthankar Mitra, EVP & Regional CEO of Sify Technologies Please tell us about Sify Technologies. Sify Technologies, located in Chennai, has been providing digital ICT services for around thirty years. Our services span data center and #cloud services, networks, security, and Digital Services. We are a one-stop shop for all our customers, from large enterprises to small businesses, and 95% of our #business is conducted in India. We have invested heavily in creating #infrastructure-led and asset neutral #Digital Services to give our customers the best in the market. What are the top Challenges your customers face in their #digitaltransformation journey? The top challenge that customers face in their digital transformation journey is the successful adoption of cloud technology, as well as a comprehensive, integrated services provider that can provide a comprehensive and secure solution across various #technology areas such as security, #data centers, and applications. How do you enable customers on a smooth journey towards digital transformation? We are helping customers achieve a successful digital transformation by providing guidance and support. We take a consultative approach, assessing their current needs and future goals to design a tailored solution that covers multiple technology stacks, such as data centers, cloud infrastructure and asset-neutral digital services. Our goal is to serve as an advocate and trusted advisor on their digital transformation journey. Which all sectors you see the maximum traction for your solutions & services? We have seen considerable success in the #Banking, #Financial Services, and #Insurance (BFSI) market, both with private and public organisations. In addition, we are observing a great deal of potential in the area of Digital Transformation in the manufacturing sector, particularly in relation to Industrial Internet of Things and Internet of Things. What are the elements that are critical to gaining credibility among customers? In order to gain credibility among customers, it is essential to have three key elements: providing value, giving peace of mind, and building relationships. Customers need to feel they are receiving value from a business, that they have assurance that their needs will be met, and that they have a trusting relationship with the provider. As technology advances, these core elements remain the same regardless of digital transformation or cloud strategies. Technology #outlook towards tech adoption for the next few years. Looking ahead, the adoption of technology is set to increase over the next few years. Cloud computing is already an established infrastructure for many businesses, but the value lies in digital services integration. Thus, organizations need to upskill and develop new technologies such as #artificialintelligence (AI), #machinelearning (ML) and Deep Learning. These areas are being explored and applied in such areas as fraud detection, risk assessment and customer sentiment. Investment in these cutting-edge technologies such as AI, ML, and Internet of Things (IoT) will be essential for companies to strengthen their services and grow their #businesses. What is your message as a tech-provider to CIOs across industries? As a tech provider, our message to #CIOs across industries is that life has changed drastically after the pandemic and the role of #IT has been transformed. CIOs are now Chief Innovation Officers and are expected to measure their progress not just in terms of cost savings, but in terms of the business outcomes their technology delivers. This is the new reality and it's essential for CIOs to adapt and stay up to date with the changing needs of their organization. #technology #cios #banking #financialservices #digitaltransformation #artificialintelligence #machinelearning #iot #data #dataanalytics #techleaders #cloud #cloudcomputing #business #CXOTVnews