Papeda Mang Edo: A Microeconomic Insight into Local Food Business Universitas Esa Unggul Tangerang скачать в хорошем качестве

Papeda Mang Edo: A Microeconomic Insight into Local Food Business Universitas Esa Unggul Tangerang

This video presents a microeconomic observation of UMKM Papeda Mang Edo as a reflection of the underlying structural challenges faced by small businesses across Indonesia. While MSMEs are celebrated as the backbone of the national economy, the on-ground reality reveals a different truth: many operate under unstable market conditions, limited bargaining power, and an ecosystem that often praises their contribution without providing real, proportional support. By examining Papeda Mang Edo, this study questions the widely romanticized idea of “UMKM resilience.” In many cases, what appears as resilience is simply survival — driven by personal sacrifice, not systemic strength. This case mirrors broader issues within Indonesia’s microeconomic landscape, where small entrepreneurs navigate daily uncertainty with minimal assistance and little institutional protection. Ultimately, this video highlights that microeconomics is not just theory; it is the lived experience of local businesses that operate behind the numbers. Their stories reflect the quiet realities beneath Indonesia’s economic statistics — realities that deserve acknowledgment and long-term solutions. Prepared by: Business Management Study Program Universitas Esa Unggul – Tangerang 1. Khalila Eka Syahrani – 20250101220 2. Ridho – 20250101330 3. Adilia Fauzziah Putri – 20250101190 4. Sri Feby Lestari – 20250101185 5. Akhmad Alif haq – 20250101066