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Custom Conversion Events

👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?w... --- Custom Conversion Events When we do need to run ads to curate multiple customer journeys with business objectives that are not shared, i.e.: multiple products in one out account… We have to use custom conversion events. Without using custom conversion events, how is Facebook supposed to know very purchase of one product has a different business value to you then another one. They were trying to sell dog food, and shoes, and both are tracked with just a Purchase event, then every purchase of either products informs Facebook how to spend money on all campaigns for all products that share the generic purchase event. In the simplest way to solve this problem, is to create custom conversion events. Defining each as a purchase where the product ID contains the identification number for that product. This can also work for leadGen, or any other conversion event. When we don’t have a specific product ID or if the application is slightly different, we can define a conversion event as the firing of a thank you page that contains a certain URL. For instance: In real estate, we could have separate thank you pages for a Buyer & a seller if we are doing automated lead form qualification in an based on the choices from drop-down menus, these could easily be filed as a good or bad lead & you could just optimize towards good leads. Resources: Apply for the Facebook Ads MBA Program: MBA.FacebookDisrupter.com ~ Learn the systems, process, documentation, execution, architecture, communication, and business development skills you NEED to see MORE SUCCESS and LESS STRESS while you SCALE WITH CONFIDENCE and MANAGE YOUR TEAM AND TIME AND PROJECTS FOR PROFIT. The Facebook Ads MBA Program is the World's MOST Immersive digital marketing training program. Lifetime access to Weekly Calls, a Dynamic Curriculum that expands every single week & a private community of real operators AROUND THE WORLD. This isn't just a "How to make Facebook Ads Work" course... You WILL SEE ME every single week! Shape of Disrupt to Come Newsletter: https://bit.ly/3L4angN ~ Weekly Articles, Videos, Interviews & E-Books Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Plus exclusive discounts every single week! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Pinterest: https://bit.ly/3sOB6b5 Facebook Group: https://bit.ly/3ytD58g Subscribe: Video: https://bit.ly/37DQQGs iTunes: https://apple.co/3Fxrpml Spotify: https://spoti.fi/3M2hlEn