Senior Living Decisions in 2025: What the Data Tells Us (with Maggie Seybold) - S202 скачать в хорошем качестве

Senior Living Decisions in 2025: What the Data Tells Us (with Maggie Seybold) - S202

Are your sales and marketing strategies keeping up with today’s senior living buyer? In this episode of The Move-In Senior Living Marketing Podcast, Maggie Seybold, VP of Customer Insights at Welcome Home, breaks down the 2025 Year in Review data and what it reveals about occupancy, lead quality, and the evolving buyer journey. Senior living has shifted from a sales-driven process to a prospect-driven one. Families are researching long before they ever call. Pricing transparency matters. Inquiry-to-tour execution matters. Intentionality matters. In this conversation, we cover: • Why fewer leads can mean stronger performance • What the data says about aggregator reliance in 2025 • How pre-tour planning dramatically improves tour success • The growing performance gap between blended and standalone • Why memory care demand continues to rise • How operators are shifting from occupancy to NOI mindset • Why intentional sales strategy beats reactive volume If you are responsible for occupancy, resident experience, or sales performance, this episode delivers clear, data-backed insight you can act on immediately. Chapters: 00:00 Why 2025 Was a Year of Refinement 04:15 The Rise of Senior Care Insights 09:20 From Volume to Intentional Sales 14:05 Pricing Transparency and Buyer Expectations 18:40 Aggregators vs Owned Lead Strategy 24:30 Memory Care Trends and Demand 29:50 Sales and Operations Alignment 33:10 What 2026 Will Require More episodes & info: https://podcast.unlockhealthnow.com/t... Looking for senior living marketing help? https://go.unlockhealthnow.com/senior... #SeniorLivingMarketing #SeniorLivingSales #TheMoveInPodcast #UnlockHealth #OccupancyGrowth #DigitalStrategy #CustomerExperience #HealthcareMarketing #AgingServices #DataDriven #BrandAwareness #BuildingTrust #SalesPerformance #SeniorLiving #Podcast #MarketingStrategy