Automating $10M in Ads Like Hedge Funds Trade - Matthew Chen, Laurence (YC) | Vesting скачать в хорошем качестве

Automating $10M in Ads Like Hedge Funds Trade - Matthew Chen, Laurence (YC) | Vesting

Matthew Chen, founder of Laurence (YC W26), discusses how he's revolutionizing performance advertising with quantitative models on the Vesting show. After building the Data Science Agent at Google and growing Facebook's new user retention by 18%, Matthew founded Laurence to automate advertising the way modern hedge funds trade markets. In this episode, learn how Laurence is automating $10M in live ad spend on Amazon, cutting advertising costs by 40% while increasing sales using continuous decision-making models, stochastic optimization, and real-time bid pricing. TOPICS COVERED: How quantitative trading principles apply to advertising Why manual ad management is broken at scale Cutting ad costs 40% while boosting sales The future of programmatic advertising Building B2B SaaS for e-commerce Getting into Y Combinator with deep tech Transitioning from Google/Facebook to founding a startup ABOUT MATTHEW CHEN: Matthew built the Data Science Agent at Google and grew Facebook's new user retention by 18%. He taught himself to code at 18, was financially independent at 17, and was a national team and semi-pro soccer goalie. Now he's bringing Wall Street's systematic approach to the $700B advertising industry. ABOUT LAURENCE: Laurence (YC W26) automates performance advertising with quantitative models. Instead of manual bid adjustments using delayed data, Laurence uses mathematical systems that continuously price bids, allocate budgets, and adjust targeting based on conversion signals—just like modern hedge funds trade. Currently managing $10M+ in ad spend with 40% cost reductions. Website: trylaurence.com TIMESTAMPS: 0:00 - Intro: Automating $10M in Advertising 1:34 - Matthew Chen's Background: Ex-Google & Facebook Engineer 4:14 - What is Laurence: Quantitative Advertising Platform Explained 15:09 - Getting Into Y Combinator with Adtech Startup 21:10 - Applying Quantitative Trading to Performance Marketing 27:56 - Startup Advice from Matthew Chen for Technical Founders --- ABOUT VESTING: Vesting is venture's fastest gameshow ⚡ Hosted by Brycent (ex-VC-backed founder), we spotlight early-stage founders—especially from Y Combinator—in fast-paced, unfiltered conversations about fundraising, building startups, and the reality of entrepreneurship. 🔴 Live 5-6pm EST | Twitch, YouTube, X Subscribe for weekly episodes + daily founder insights #YCombinator #Startup #Advertising #PerformanceMarketing #Ecommerce #Martech #QuantitativeModels #Google #Facebook #B2BSaaS