Exploring the Revenue Potential in the Retail Media Market with Peter Bond of Flywheel Digital скачать в хорошем качестве

Exploring the Revenue Potential in the Retail Media Market with Peter Bond of Flywheel Digital

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships. The retail media touchpoints we cover include: • Peter’s backstory and his expertise in media • A closer look at the power and value of retail media • The adoption of retail media across industries • The trend of companies adopting a full-funnel nurturing approach • Challenges in the brand spend reaching the retailers • How retailers are leveraging the strength of their in-store audience • Using data targeting to leverage the offsite audience • Advice for brands wanting to enter the retail media space This podcast is brought to you by Platform 195. To learn more about Platform 195 and how to connect retail media with intelligent marketing to accelerate growth, visit https://platform195.com.