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🎥 DEREK LIEU: Derek's Website: https://www.derek-lieu.com/ Derek's Youtube Channel @DerekLieu How to Make a Game Trailer Course: https://vgta.teachable.com/ Derek's Asset List Blog Post: https://www.derek-lieu.com/blog/2019/... 🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resour... Want to learn how to make an indie game trailer that actually sells your game on Steam, itch.io, or at big showcases? 🎬 In this episode, trailer legend Derek Lieu reveals how to hook players in the first 5 seconds, avoid common mistakes, and craft trailers that convert. Derek has created iconic trailers for indie hits including Among Us, Slay the Spire 2, Spelunky 2, Tunic, Katana Zero and more. With years of experience helping developers translate gameplay into emotion, Derek shares practical advice on how to capture attention, communicate genre instantly, and guide viewers on a journey from “okay, I get it” to “I need to play this.” You’ll learn when to start working with a trailer editor, what assets you must prepare, the red flags to watch for, and how to collaborate effectively to get the best results. Whether you’re launching on Steam or preparing for a big showcase, Derek’s insights will help you make your trailers truly shine. CHAPTERS 00:00 – Why Great Game Trailers Matter 01:49 – When to Start Working With a Trailer Editor 07:59 – Hooks, Genres & Making Your Game Stand Out 15:16 – The Assets Developers Often Forget to Provide 22:22 – Red Flags When Hiring a Trailer Editor 29:58 – Balancing Developer Vision with Editor Creativity 37:00 – Steam Trailers vs. Showcase/Event Trailers 47:50 – Feedback, Collaboration & Revision Best Practices 01:08:20 – Lessons, Indie Shoutouts & Where to Find Derek 🎙️ Learn on the go: Spotify: https://open.spotify.com/show/2doPqk8... Apple Podcasts: https://podcasts.apple.com/us/podcast... ❤️ CONNECT WITH ME 📬 Newsletter: https://freakingcoolindies.com/newsle... 🕸️ Website: https://freakingcoolindies.com/ 🐦 Twitter: / https://x.com/F_Cool_Indies 🎵 TikTok: / / freakingcoolindies 💼 LinkedIn: / / marnone 🦋 Bluesky: https://bsky.app/profile/freakingcool...