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Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/you... Want to increase revenue at your self storage facility? Want tenants who will stay the longest and pay the highest rents? Today’s guest owns over 20 self storage facilities and has managed more than 100. He’s so good at what he does that we’ve even brought him on to help with our bigger facilities. In this episode, he shares his playbook for attracting the best self storage customers—and raising rents on tenants least likely to leave. Kenny Pratt has over two decades of experience in commercial real estate. He was the Director of Operations at LifeStorage, responsible for maximizing income growth. He knows the secrets of the REITs and proved it by starting from scratch with Crescendo Properties and Crescendo Self Storage Management. Now, he owns 25 self storage facilities and runs all of them successfully, even with REITs nearby. What’s the optimal self storage customer? How do you get tenants to stay for longer? What are the “pain points” you can solve immediately to increase occupancy and revenue? And why should you never let your facility manager be the one making the sales? Kenny shares two decades of self storage secrets to put you on the financial freedom fast track with your portfolio! _______ Crescendo Self Storage Management: https://propertymanagement.storage/ Kenny’s LinkedIn: / kennypratt Reset: How to Change What's Not Working: https://www.amazon.com/Reset-How-Chan... _______ 🌳 Work with someone experienced in self storage loans at Live Oak Bank! https://www.liveoakbank.com/business-... 📖 Get AJ's book that teaches you everything he knows about self-storage https://a.co/d/aRSKcSq 📉 Take advantage of today’s market conditions and invest with us: https://cedar.cc/invest ______ Chapters: 00:00 Intro 04:15 Current Portfolio 05:41 Creative Financing is Back 12:32 When to Cut/Raise Rents 25:26 Storage in College Towns (Student Renters) 29:25 Best Markets (and Customers) 32:22 Automating Your Facility 40:18 Converting More Customers 44:15 This is a Game Changer! 54:20 How to Get Started in Storage 59:20 Connect with Kenny!