Re-Run: Beyond the real: How synthetic data is transforming market research скачать в хорошем качестве

Re-Run: Beyond the real: How synthetic data is transforming market research

Join us for this episode of MRX Unplugged as we explore the emerging role of synthetic data in the future of market research. With growing challenges around data privacy, access, and scalability, synthetic data offers researchers a powerful new tool for generating insights—without relying on real-world datasets. In this session, we’ll break down what synthetic data is, how it’s generated, and where it fits into the research workflow. You’ll hear real-world use cases, learn how it supports privacy compliance, and see how brands are using it to speed up research and unlock new opportunities. Whether you’re curious about the concept or already thinking about implementation, this conversation will give you the clarity and practical takeaways you need.