Why Your Email Template Tanks Abroad—Cultural Segmentation Secrets with Rodrigo Brandão скачать в хорошем качестве

Why Your Email Template Tanks Abroad—Cultural Segmentation Secrets with Rodrigo Brandão

Today the inbox, tomorrow THE WORLD! Scaling email programs internationally demands far more than translating templates—it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior. In this episode, Guy and Danielle sit down with Rodrigo Brandão of Be Growth to learn how he helped build a top-notch email strategy across 48 countries. Drawing from his experience scaling UTUA, a personal finance platform, Rodrigo shares battle-tested tactics for navigating diverse mailbox providers, regional compliance frameworks, and the data required to manage 25 million emails daily. What you'll learn: How to approach the nuances of each country Why LGPD compliance (and GDPR-like regulations) actually improve deliverability performance The 48-hour activation window as your primary indicator of list quality How mailbox provider distribution shifts your entire technical strategy The data infrastructure required to prevent catastrophic segmentation failure …and so much more! . About the Guest(s) Rodrigo Brandão is the Head de Retenção at Be Growth, a Brazilian business hub with portfolio companies including Youtua, a leading personal finance advisory platform operating across 48 countries. With extensive expertise in scaling email marketing programs globally, Rodrigo has built and optimized email operations sending 25 million emails daily while navigating complex international regulations, diverse mailbox provider infrastructures, and culturally distinct consumer behaviors. His work spans critical challenges including LGPD compliance, multi-country segmentation, activation optimization, and deliverability management across varying regional conditions—from 80% activation rates in Norway to 40% in India. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn:   / danielle-gallant-6443a248   Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn:   / guyhanson   Chapters: [00:00] Intro [00:22] Why Cultural Events Shape Global Email Strategy [03:13] Inside BrigGrowth: Building a Global FinTech Platform [06:40] LGPD Compliance and Why Clean Lists Win [09:46] Expanding to India: First International Market Challenges [12:28] Data as Your Foundation for Global Deliverability [15:19] Country-Specific Playbooks Over One-Size-Fits-All Templates [17:00] Mailbox Provider Distribution Changes Everything [18:00] Event De-Duplication: Preventing Automation Cascade Failures [21:00] The Critical 48-Hour Activation Window [24:21] Learning From a 10x Volume Disaster [29:44] Metrics as Your Scalability Gatekeeper [30:00] Key Takeaways and How to Connect with Rodrigo