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Maximizing the return on investment (ROI) makes a strong case for investing in talent development in the future. We’ve heard, “Start with the end in mind” many times, and in development, the end is important business measures in the organization. The business measure is the “why” for the program. This is an important framework for envisioning how a new solution connects to the business. This ultimately answers the question, “Is this a program worth implementing?” With the business need clearly defined, the next step is to decide on the solution that will improve the business measure. What should participants be doing or stop doing that will have the appropriate effect on the business measure? This sometimes requires analysis to understand what’s causing the business problem or what’s keeping the business measure from being what it should be. A major outcome from the needs assessment is a clear definition of the objectives. The objectives define the success that’s needed at each level. The key to making it matter is to develop a program with content that is relevant, meaningful, and important to the individuals and the organization, is action-oriented, and is something usable. This requires prospective participants to decide if this is the right program for them, making sure that they are attending at the right time and the right place, with the proper support. This helps the developers provide examples, activities, and exercises that reflect not only what the participants are learning, but also what they will do with what they’ve learned and the impact it will have. Making it stick is about using the content appropriately and having the desired impact. The reality is that if people do not use what they’ve learned, then it has failed for the organization. Ultimately, the goal is to use data to influence the funding for talent development programs. Analysis helps you understand what caused success or failure and how to make corrections. Measurement evolves from a process that focuses on capturing value to a process that is designed to create value. In the current environment, the level of success that’s needed is the business contribution of learning and talent development. Business impact and ROI evaluation for talent development programs is achievable and is being achieved by many organizations.