Google’s AI Overviews: Implications for Your Business | VertoTalks On-Air #2 скачать в хорошем качестве

Google’s AI Overviews: Implications for Your Business | VertoTalks On-Air #2

This VertoTalks On-Air webinar explores how Google's AI Overviews are reshaping search and reveals what B2B companies need to do now to maintain visibility in an AI-driven search landscape. Lily Grozeva (Partner & Head of SEO) from our team shares practical strategies for adapting your content and brand approach to AI search, including how Google ranks AI Overview results, what ranking factors matter most, and how to audit your brand's current AI visibility using different tools. Timestamps: 0:00 - Introduction 4:56 - What changed in Search? The Rollout of AI Overviews 7:13 - The impact on traffic & click-through rates 16:16 - The new buyer journey & diversification 19:43 - How Google ranks AI Overviews 23:13 - Action plan: should you do an audit now? 28:57 - Audience Research Strategies 30:30 - Key takeaways for brands 32:23 - Q&A and closing remarks This webinar was live streamed a few months ago. Follow us on LinkedIn to watch our webinars live:   / vertodigital   Follow Lily on LinkedIn for regular AI Search insights and tips:   / lilygrozeva   🔔 Subscribe to our YouTube channel for more B2B marketing insights. Learn more about our AI Search Audits and contact us if you need help: https://www.vertodigital.com/seo/ai-s... VertoTalks On-Air is our series of practical online sessions where we discuss timely topics from the digital marketing world, sharing insights and lessons learned from our day-to-day agency work. #b2bmarketing #aisearch #seo #googleaioverviews #digitalmarketing