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In this episode of She Leads Biotech, I sit down with Georgie Kovacs — founder of Fempower Health and a powerhouse in the women’s health space, to talk about fertility, diagnostics, and why solving for passion isn’t enough. Georgie spent years in commercial leadership roles at top biopharma companies before launching a women’s health startup inspired by her own struggle with unexplained infertility. When the business model proved tough to sustain, she turned her research into one of the most respected podcasts in the field, and now consults with startups, investors, and accelerators shaping the next era of women’s health innovation. We talk about: 🔹 Her early career in sales and marketing at BMS 🔹 The fertility journey that changed her path 🔹 Why women's health startups need more than a good idea, they need business discipline 🔹 What delays endometriosis diagnoses and how we fix it 🔹 Building tools to help women navigate a fragmented healthcare system 🔹 Why prevention is the future, but it still needs funding 🔹 Real innovations (like smarter bassinets and hormone-linked mental health tech) that give her hope 📌 Chapters / Timestamps 00:00 – Meet Georgie and her pharma journey 03:00 – From fertility struggles to founding a startup 07:00 – Building vs. launching: the harsh reality of business models in women’s health 10:00 – From idea to podcast: launching Fempower Health 13:00 – Endometriosis, delayed diagnoses, and missing data 16:00 – Coaching women through the healthcare maze 18:00 – Why femtech needs to speak the language of investors 21:00 – Examples of innovation in maternal health, sexual wellness, and hormone care 25:00 – What Georgie’s learned advising startups and accelerators 28:00 – Her advice for women entering the space: passion isn’t enough 🎧 Tune in for an honest, strategic, and inspiring look at what it really takes to move women’s health forward. #SheLeadsBiotech #GeorgieKovacs #FempowerHealth #WomenInSTEM #BiotechLeadership #WomensHealthInnovation #GoToMarketStrategy #AuthenticLeadership #EndometriosisAwareness #PatientAdvocacy #CNAInternationalUSA